Interesting research showed:
- Over 93% of Calgarians use the Internet.
- Only 18% of traffic came directly to our home page - 55% of people came from search engines, primarily Google.
- Citizens want to interact with us online, instead of spending time on the phone or in-person - 60% noted better convenience, such as not having to drive to a city facility. Others noted speed and 24/7 availability.
- More than 40% of Calgary citizens said they wanted more services online.
After a short beta period, "Early metrics show that only 4% of visits to the old calgary.ca used the internal search engine. In comparison, 65% of visitors to the new calgary.ca used the the GSA, and the search results page is the second most visited page after the home page."