'MOVING' MOMENTS: In one of many relatable scenes from the new TV spots, a father says that his baby son is what moves him. What moves your clients?
OUT OF SPACE: This funny scene in the 'Nerd Cave' spot shows an avid action figure collector's storage dilemma. He needs a place that will accommodate his hobby.
They're touching, funny, clever and relatable. Six new RE/MAX TV ads begin airing this week on primetime network and cable programming in the U.S. They are complemented by print, radio, digital and out of home advertising -- all part of the 2013 "For All the Things That Move You" national advertising campaign.
View the TV spots right here:
A sixth, 30-second spot, "Time Stands Still," will be added into the rotation in a couple of months.
The campaign was unveiled Monday at the R4 Opening General Session to wide acclaim.
"While competitors place their bets -- and big money -- on one-time TV spots, RE/MAX advertises consistently throughout the entire year, across a variety of channels," says Abby Lee, Vice President of Advertising and Marketing.
RE/MAX is also a clear leader in TV Share of Voice, according to Hitwise rankings.
"Our ad campaign drives traffic to remax.com and, ultimately, to RE/MAX agents," says Mike Ryan, Executive Vice President of Global Communications and Branding. "This year's TV ads put a different spin on the concept of what moves consumers to buy and sell a home by examining the rich fabric of the desires and personalities that drive those decisions."
RE/MAX Creative Services Director Collin Meek, who led filming of the new spots, believes that consumers will be able to easily identify with the various characters in the TV ads.
"Essentially, we want someone to see these commercials and come away with the notion that RE/MAX agents get them and understand exactly what moves them," Meek says. "RE/MAX agents are passionate about their work and serving their clients, and they make it a point to develop personal, lasting relationships with their clients so they can anticipate their needs -- and deliver the best results."